Photography is personal—clients aren’t buying equipment, they’re buying your eye. Your listing should make it obvious what kind of work you do, who you do it for, and how you deliver. Keep the intro to the point, highlight your style and approach, and reassure people you’ll handle the practicalities like backup gear and delivery times. Don’t try to cover every possible detail—focus on the things clients ask first.
1) Confirm a strong photographer/brand name
- Be specific and memorable. Avoid generic names; add a style or personal branding element if it helps.
- Sayable and searchable. Short, easy to pronounce and spell; avoid odd punctuation.
- Check for duplicates. Search Google, Instagram, and local directories.
- Think SEO. If you’re niche, include a descriptor (Wedding Photography, Commercial Portraits).
- Confirm trademark and domain availability before investing in branding.
2) Open with your main point of difference
Lead with what makes your work stand out (not just “professional photographer”). For example:
- Style (photojournalistic, candid, editorial, fine art, classic posed)
- Event focus (weddings, family portraits, corporate headshots, commercial, cultural ceremonies)
- Unique approach (unobtrusive/documentary, high-end editing, drone photography, film photography)
- Package model (all-inclusive, à la carte, flexible add-ons)
3) Identify your audience and occasions
State the primary clients and events you serve (e.g., weddings, corporate, families, events) and your service area (city/suburb and travel radius). Avoid overextending to multiple regions.
4) Make it tangible with 2–3 specifics
Pick the details buyers care about most:
- Packages (hours of coverage, number of edited images, albums or digital delivery)
- Shooting style (candid/documentary vs. directed/posed)
- Turnaround time (when galleries or prints will be ready)
5) Address common concerns
Reassure clients with one line of practical assurance:
- Backup gear and multiple memory cards
- Image backup policy (cloud + hard drive)
- Liability insurance
- Second shooter availability for larger events
6) Provide proof, not just claims
Back up your statements with credibility. Mention years of experience, published work, awards, testimonials, or notable clients/venues—keep it to one line.
7) End with a promise and a next step
Close with a benefit (“timeless photos that feel authentic and personal”) and add a single call to action (“Check availability” or “Request a portfolio link”).
8) Voice and formatting guidelines
- Write one short paragraph (3–5 sentences) in present tense.
- Use proper nouns (venues, neighbourhoods, event types).
- Avoid empty clichés such as “capturing memories for a lifetime” unless backed by specifics.
9) Photographer details to include in your listing
List these clearly so buyers can compare photographers at a glance.
Core Photographer Details
- Photographer/brand name; years of experience
- Primary specialisation (weddings, corporate, family, events, commercial, cultural)
- Shooting style (documentary, editorial, fine art, cinematic, traditional)
- Service area and travel radius
Packages & Inclusions
- Coverage hours and package options
- Number of edited images delivered; delivery method (digital, prints, album)
- Turnaround time (galleries/prints ready in X weeks)
- Pre-shoot consultation, planning support
- Second shooter option
Equipment & Tech
- Cameras (DSLR, mirrorless, film, drone)
- Lighting equipment (studio lights, on-camera flash, natural light focus)
- Backup gear and storage policy
Policies & Logistics
- Image rights/usage (personal use, commercial, social media sharing)
- Cancellation/rescheduling terms
- Travel fees and accommodation requirements for long-distance jobs
Location & Travel
- Base city/suburb; travel radius; destination work availability
Proof & Credibility
- Published work, exhibitions, or media features
- Awards or recognition
- Testimonials/reviews
- Notable past clients or venues
10) Quick self-check before publishing
- Did you lead with a genuine differentiator (style, focus, approach)?
- Did you state your audience and area, and include 2–3 specifics (packages, style, turnaround)?
- Did you include one policy (backup gear, image rights, or insurance) and one assurance?
- Does your intro finish with a single, clear call to action?
- Could a competitor reasonably write the same intro? If yes, rewrite.
Before you save your listing, check that your intro names your style, audience, and area, and ends with a clear next step. Fill out the details section with packages, delivery times, and credibility markers like reviews or published work. You don’t need to list every technical setting or camera brand—share the parts that matter to buyers. A strong intro plus practical details will give people enough trust to reach out and ask for a quote.
Add your photography service to 56Venues.