When people look for a DJ, they’re not just browsing—they’re picturing their dance floor. Your listing needs to make them feel confident you can deliver the night they’re imagining. The best way to do that is by being specific about your style, your setup, and the type of events you specialise in. Keep it short, clear, and geared toward the moments that matter to your audience.
1) Confirm a strong DJ/brand name
- Be specific and memorable. Avoid generic names; add a style or location cue if it helps.
- Sayable and searchable. Short, easy to pronounce and spell; avoid odd punctuation.
- Check for duplicates. Search Google, Instagram, Mixcloud/SoundCloud, and business registries.
- Think SEO. If you’re niche, use a descriptor (e.g., Open-Format Wedding DJ, Afrobeats & RnB DJ).
- Confirm trademark and domain availability before you invest in branding.
2) Open with your main point of difference
Lead with what sets you apart (not “top DJ” or “best in town”). For example:
- Mixing style (open-format, turntablism/scratch, seamless blends, genre specialist)
- Event focus (weddings, corporate, clubs, school balls, cultural ceremonies)
- MC/hosting and crowd engagement approach
- Add-ons or collaboration options (live percussion, sax, bilingual MC)
3) Identify your audience and occasions
State the primary events you service (e.g., weddings and corporate functions) and your service area (city/suburb and travel radius). Avoid listing many cities.
4) Make it tangible with 2–3 specifics
Pick the facts buyers care about most:
- Packages and hours (e.g., Reception 4 hrs; Ceremony + Reception 6 hrs)
- Equipment level (pro sound system, wireless mics, dance-floor lighting)
- Music approach (custom playlists, do-not-play list, on-the-night requests policy)
5) Address common concerns
Reduce risk with one line of practical assurance:
- Backup gear and contingency if you’re ill
- Public liability insurance and tested equipment
- Volume management, venue noise limits, and setup footprint/power needs
- Setup/bump-in times and coordination with venue or planner
6) Provide proof, not just claims
Add one credibility line: years of experience, notable venues/residencies, awards, verified reviews, or a link to a sample mix.
7) End with a promise and a next step
Close with a benefit (“packed dance floor, zero stress on the night”) and a single call to action (“Check availability” or “Request a quote”).
8) Voice and formatting guidelines
- Write one short paragraph (3–5 sentences) in present tense.
- Use proper nouns (venues, neighbourhoods, events).
- Avoid clichés (“perfect for any event”) unless backed by specifics.
9) DJ details to include in your listing
List these clearly so buyers can compare DJs at a glance.
Core DJ Details
- DJ/brand name; years of experience
- Primary genres/styles (open-format, house, hip hop, 70s–00s classics, cultural styles)
- Event types (weddings, corporate, clubs, school balls, cultural ceremonies)
- Service area and travel radius
Packages & Inclusions
- Package names and hours included; overtime rate
- MC/hosting included or optional
- Planning call(s), timeline support, music curation
- Requests policy and do-not-play list
Music & Performance
- Mixing style (seamless blends, turntablism, mash-ups)
- Live add-ons/collabs (percussion, sax, vocalists), bilingual MC
- Links to sample mixes/sets (Mixcloud/SoundCloud)
Equipment & Tech
- Sound system (speakers/subs) and coverage appropriate to guest count
- Microphones (wireless handheld/lapel) for speeches/MC
- Lighting (wash, moving heads, uplights), DJ booth/ facade
- Setup footprint (approx. WxD) and power requirements
- Backup gear; backup DJ plan; insurance
Policies & Logistics
- Arrival/sound-check times; pack-down
- Volume management and venue noise curfews
- Outdoor/indoor suitability; weather contingency
- Booking terms (deposit, cancellation, rescheduling)
Location & Travel
- Base city/suburb; travel fees; accommodation if long-distance
Proof & Credibility
- Notable venues/events/residencies
- Awards/recognition
- Reviews/ratings (with sources)
10) Quick self-check before publishing
- Did you lead with a real differentiator (style, focus, or unique value)?
- Did you name your audience and area, and include 2–3 specifics (packages, equipment, music approach)?
- Did you include one policy (requests/do-not-play) and one assurance (backup/insurance)?
- Does your intro finish with a single, clear call to action?
- Could a competitor reasonably say the same thing? If yes, rewrite.
Before you click save, check that your intro highlights what makes you different, mentions your main event types, includes a couple of practical details, and ends with one simple call to action. Fill in the details section so buyers can compare you on gear, packages, and credibility without chasing you for basics. Don’t drown them in tech specs—share enough to show you’re reliable and leave the rest for conversations. A clear, confident listing is what turns browsers into bookings.
Add your DJ service to 56Venues.