When someone hires gear, they want two things: the right equipment and the confidence it won’t let them down. Your listing should show what you offer, how it’s delivered, and what makes your service reliable. Be clear about your main categories—sound, lighting, furniture, staging, or décor—and the types of events you cover. Focus on what buyers usually ask first: availability, setup, and backup support.
1) Confirm a strong business name
- Be specific and clear. Avoid generic names; add a focus or specialty cue (Capital Event Hire, Premium AV Rentals).
- Sayable and searchable. Keep it short, easy to pronounce and spell; avoid unusual punctuation.
- Check for duplicates. Search Google, Instagram, and business registries.
- Think SEO. If you’re niche, include a descriptor (Lighting Hire, Wedding Furniture Rentals).
- Confirm trademark and domain availability before investing in branding.
2) Open with your main point of difference
Lead with what makes your equipment hire service stand out (not just “affordable hire”). For example:
- Inventory strength (largest range of chairs, premium sound gear, themed props)
- Service model (delivery + setup, DIY pick-up, full-service tech support)
- Specialisation (AV/lighting, luxury furniture, staging, marquees, cultural décor)
- Event focus (weddings, corporate functions, festivals, cultural ceremonies)
3) Identify your audience and occasions
State the primary events you supply to (e.g., weddings and conferences) and your service area (city/suburb and delivery radius). Avoid claiming more than you can realistically cover.
4) Make it tangible with 2–3 specifics
Pick the details buyers care about most:
- Popular hire items (sound system + mics, staging, tables/chairs, lighting, dance floors)
- Packages or bundles (ceremony package, complete AV kit, party starter set)
- Delivery/setup and pack-down included or optional
5) Address common concerns
Reassure clients with one line of practical assurance:
- Backup stock available if equipment fails
- Safety compliance (electrical tagging, structural certification for staging/marquees)
- Delivery punctuality and setup timelines
- Support availability during the event (tech on-call or on-site)
6) Provide proof, not just claims
Back up your statements with credibility. Mention years of service, notable venues/events supplied, awards, testimonials, or size of inventory—keep it to one line.
7) End with a promise and a next step
Close with a benefit (“reliable gear, delivered and set up on time”) and add a single call to action (“Check availability” or “Request a hire quote”).
8) Voice and formatting guidelines
- Write one short paragraph (3–5 sentences) in present tense.
- Use proper nouns (venues, event types, equipment brands).
- Avoid empty clichés such as “perfect for any event” unless backed by specifics.
9) Equipment hire details to include in your listing
List these clearly so buyers can compare hire companies at a glance.
Core Business Details
- Business/brand name; years in operation
- Primary equipment categories (AV, furniture, staging, décor, lighting, marquees)
- Event types serviced (weddings, corporate, festivals, parties, cultural events)
- Service area and delivery radius
Inventory & Options
- Furniture (tables, chairs, bar leaners, lounge sets)
- AV & lighting (sound systems, microphones, projectors, uplights, rigging)
- Staging & flooring (stages, dance floors, podiums)
- Outdoor structures (marquees, gazebos, tents)
- Props & décor (arches, signage, themed items)
- Specialty/cultural items (mandaps, chuppahs, cultural seating, traditional décor)
Packages & Inclusions
- Popular bundles (ceremony set, reception kit, AV starter package)
- Delivery, setup, and pack-down included or optional
- DIY pick-up available (yes/no)
- Tech support or operator hire (yes/no)
Policies & Logistics
- Delivery times and setup requirements
- Safety certifications (test & tag, load ratings)
- Cancellation/rescheduling terms
- Security deposit or bond required
Location & Travel
- Base city/suburb; delivery zones and fees
- Travel limits for large items (staging, marquees)
Proof & Credibility
- Notable venues/events supplied
- Awards or recognition
- Testimonials/reviews
- Years in operation
10) Quick self-check before publishing
- Did you highlight a real differentiator (inventory size, service model, or specialisation)?
- Did you state your audience and area, and include 2–3 specifics (packages, inclusions, equipment types)?
- Did you include one assurance (backup stock, safety compliance, delivery reliability)?
- Does your intro finish with a single, clear call to action?
- Could a competitor reasonably write the same intro? If yes, rewrite.
Before you click the save button, check that your intro highlights your point of difference, lists your main categories, and ends with a clear call to action. Fill in the details section with packages, delivery options, and any safety or backup assurances. You don’t need to include every single cable and chair—just the core items people expect to see. A practical, trust-building listing will give buyers enough confidence to enquire and start planning.
Add your equipment hire service to 56Venues.