Great décor changes how a space feels, and your listing should give people a taste of that transformation. Be clear about the styles you work in, the types of events you focus on, and what’s included in your service. Use specifics—florals, draping, props, cultural stages—so clients can see quickly whether you can create the look they want. Keep it concise: just enough detail to spark confidence without overwhelming them.
1) Confirm a strong business name
- Be specific and memorable. Avoid generic names; add a style or specialty cue if it helps (Floral Luxe Events, Urban Chic Styling).
- Sayable and searchable. Short, easy to pronounce and spell; avoid unusual punctuation.
- Check for duplicates. Search Google, Instagram, and business registries.
- Think SEO. If you’re niche, use a descriptor (Wedding Styling, Corporate Event Decor).
- Confirm trademark and domain availability before investing in branding.
2) Open with your main point of difference
Lead with what makes your work stand out (not just “beautiful decorations”). For example:
- Styling focus (luxury floral, minimalist, cultural/traditional, sustainable/reusable décor)
- Event type (weddings, corporate galas, cultural ceremonies, milestone parties)
- Signature service (custom builds, themed décor, cultural stage/backdrop design)
- Approach (full-service design and setup, DIY hire packages, collaboration with planners)
3) Identify your audience and occasions
State the primary events you service (e.g., weddings and corporate functions) and your service area (city/suburb and travel radius). Avoid overstating regions you can’t cover.
4) Make it tangible with 2–3 specifics
Pick the details buyers care about most:
- Décor types (florals, draping, furniture styling, cultural mandaps/stages, balloon installations)
- Packages (full-service, partial styling, DIY hire options)
- Setup and pack-down included or extra
5) Address common concerns
Reassure clients with one line of practical assurance:
- On-time delivery, setup, and pack-down process
- Backup décor items and contingency planning
- Safety compliance (fire-rated fabrics, rigging standards)
- Coordination with venues and other vendors
6) Provide proof, not just claims
Back up your statements with credibility. Mention notable venues or events styled, awards, media features, testimonials, or years in operation—keep it to one line.
7) End with a promise and a next step
Close with a benefit (“stress-free styling that matches your vision”) and add a single call to action (“Check availability” or “Book a consultation”).
8) Voice and formatting guidelines
- Write one short paragraph (3–5 sentences) in present tense.
- Use proper nouns (venues, cultural traditions, neighbourhoods).
- Avoid empty clichés such as “perfect for any event” unless backed by specifics.
9) Event decorator details to include in your listing
List these clearly so buyers can compare decorators at a glance.
Core Business Details
- Business/brand name; years of experience
- Primary event focus (weddings, corporate, cultural, parties)
- Styling specialisation (floral-heavy, minimalist, cultural/traditional, luxury, themed)
- Service area and travel radius
Packages & Inclusions
- Package types (full-service, partial, DIY hire)
- What’s included (consultation, design, setup, pack-down)
- Access to inventory (chairs, tables, draping, props, centrepieces)
- Custom builds or theme creation
Décor & Styling Options
- Florals (fresh/artificial)
- Draping, backdrops, arches, mandaps/chuppahs, balloon designs
- Furniture, lighting accents, table styling, cultural elements
- Custom signage, props, and thematic pieces
Logistics & Policies
- Setup/bump-in and pack-down process
- Safety compliance (rigging, fire-safe fabrics)
- Cancellation/rescheduling terms
- Coordination with planners, caterers, or venues
Location & Travel
- Base city/suburb; travel fees; destination service availability
Proof & Credibility
- Notable venues or events decorated
- Awards/recognition
- Testimonials/reviews
- Years in operation
10) Quick self-check before publishing
- Did you highlight a real differentiator (style, service model, or cultural focus)?
- Did you state your audience and area, and include 2–3 specifics (packages, décor types, inclusions)?
- Did you include one assurance (setup process, safety, or reliability)?
- Does your intro finish with a single, clear call to action?
- Could a competitor reasonably write the same intro? If yes, rewrite.
Before you publish, check that your intro explains your style and services, names your main audience, and ends with a single call to action. Fill in the details section so buyers can compare décor types, packages, and logistics at a glance. Don’t feel you have to list every single prop in your storeroom—highlight the options that people ask for most. A focused listing that shows your approach and range will win more enquiries than a cluttered one.
Add your event decorator service to 56Venues.